Pricing
Lumen pricing is based on monthly storefront sessions, not on the number of users. Your entire organization may access the platform at no additional cost. Every plan begins with a 14-day free trial.

Starter: $299 per month
Designed for growing stores that need reliable, accurate reporting.
- Up to 250,000 monthly sessions
- All prebuilt dashboards and the custom report builder
- Funnel analysis with 12 months of history
- Shopify or BigCommerce integration
- Email support with a one-business-day response time
Growth: $799 per month
Designed for teams that make weekly decisions based on customer behavior.
- Up to 2,000,000 monthly sessions
- Everything in Starter
- Cohort analysis and lifetime value reporting
- Klaviyo, Google Ads, and Meta Ads integrations
- Automated alerts and scheduled Slack reports
- Unlimited history
Scale: Starting at $1,900 per month
Designed for established brands with dedicated analytics staff.
- More than 2,000,000 monthly sessions
- Everything in Growth
- SQL workspace and raw event access
- Snowflake and BigQuery warehouse sync
- Single sign-on and 24 months of audit logs
- A named customer success manager and quarterly business reviews
Annual Billing
Customers who choose annual billing receive two months at no charge on any plan. Nonprofit and early-stage brands may qualify for additional discounts. Contact our sales team for details.
Frequently Asked Questions
What happens if we exceed our session limit? Lumen continues to collect data without interruption. Our team will contact you to discuss an appropriate plan before any change to your invoice.
Can we change plans at any time? Yes. Upgrades take effect immediately, and downgrades take effect at the start of the next billing period.
Is there a setup fee? No. Onboarding support is included on every plan.
Start your free trial
Choose the plan that fits your store and explore every feature free for 14 days.