Lumen Analytics

Product Analytics Built for E-commerce Teams

Lumen Analytics shows mid-market e-commerce teams where revenue is won and where it is lost. The platform connects to Shopify and BigCommerce in minutes. It turns raw store events into dashboards, funnels, and cohorts that your team can act on the same day.

The Problem We Solve

Most analytics tools were designed for media sites or mobile apps. They count pageviews well, but they struggle with the questions that matter to a store. Which products drive repeat purchases? Where do shoppers abandon checkout? Which campaigns bring in customers who stay? Lumen was built from the first line of code to answer those questions.

What Lumen Delivers

Revenue dashboards

that refresh every five minutes and reconcile with your order data.

Funnel analysis

from first visit to completed checkout, segmented by device, channel, and product category.

Cohort analysis

that tracks retention and lifetime value by acquisition month, campaign, or first product purchased.

Native integrations

with Shopify, BigCommerce, Klaviyo, and Google Ads, with no engineering work required.

Trusted by Growing Brands

More than 340 e-commerce companies rely on Lumen to guide merchandising, marketing, and product decisions. Our customers typically generate between $5 million and $150 million in annual online revenue.

Lumen gave us a single version of the truth. Our merchandising and marketing teams finally work from the same numbers.
Dana K., Director of E-commerce, Fernbrook Outfitters

Security and Reliability

Lumen is SOC 2 Type II certified. All data is encrypted in transit and at rest. The platform has maintained 99.95 percent uptime since 2021, and every account includes role-based access controls and single sign-on.

Getting Started

Setup takes less than one hour. Install the Lumen app from your platform's app marketplace, approve the data connection, and your historical orders begin importing immediately. Most teams review their first complete dashboard the same afternoon.

Start your free trial

Connect your store today and explore Lumen free for 14 days, with no credit card required.

Start your free trial