Lumen Analytics

Customers

More than 340 mid-market e-commerce brands rely on Lumen Analytics. Our customers sell apparel, home goods, outdoor equipment, beauty products, and specialty food. Most generate between $5 million and $150 million in annual online revenue.

Customers at Lumen Analytics

Fernbrook Outfitters

Fernbrook sells outdoor apparel through Shopify Plus. Before Lumen, its merchandising and marketing teams reported different revenue figures every Monday. Lumen replaced four separate tools with a single data model.

  • Weekly reporting time reduced from six hours to 40 minutes
  • Checkout conversion increased 11 percent after funnel analysis revealed a shipping cost issue

"Lumen gave us a single version of the truth. Our merchandising and marketing teams finally work from the same numbers." Dana K., Director of E-commerce, Fernbrook Outfitters

Tidewell Home

Tidewell sells furniture and textiles through BigCommerce. Its growth team used Lumen cohort analysis to compare customers acquired through paid social and through email.

  • Identified that email-acquired customers had 2.3 times the 12-month lifetime value
  • Reallocated 30 percent of paid social budget to list growth programs

"Cohort reporting changed how we plan our budget. We now invest based on lifetime value rather than first-order revenue." Luis M., Head of Growth, Tidewell Home

Copperline Supply

Copperline sells professional kitchen tools to home cooks and restaurants. The company adopted the Scale plan to sync Lumen data into its Snowflake warehouse.

  • Consolidated storefront, advertising, and email data into a single warehouse model
  • Reduced analyst time spent on data preparation by half

"Lumen does the modeling work that used to consume our analysts. They now spend their time on questions that move the business." Rachel S., VP of Digital, Copperline Supply

Common Outcomes

Across our customer base, teams report faster weekly reporting, a shared set of trusted numbers, and clearer decisions about where to invest marketing budget.

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