Features
Lumen combines the reporting your leadership team expects with the analysis depth your analysts need. Every feature is designed around the way e-commerce businesses actually operate: orders, products, customers, and campaigns.
One Data Model for Your Entire Store
Lumen unifies storefront behavior, order data, and marketing spend into a single model. A session, a cart, an order, and a refund are all linked to the same customer record. That structure allows every report to answer revenue questions directly, without spreadsheets or manual joins.
Core Capabilities
Dashboards
Prebuilt views for revenue, conversion, average order value, and margin, plus a builder for custom reports.
Funnels and Cohorts
Step-by-step conversion analysis and retention curves segmented by any customer or product attribute.
Integrations
Native connectors for Shopify, BigCommerce, Klaviyo, Google Ads, and Meta Ads, with a documented API for everything else.
Alerts
Automated notifications when conversion rate, revenue, or refund volume moves outside its expected range.
Exports
Scheduled delivery of any report to email, Slack, or a Snowflake or BigQuery warehouse.
Built for Teams, Not Only Analysts
A merchandiser should not need to write SQL to learn which collection is underperforming. Lumen presents every metric in plain business language and allows any user to filter, segment, and drill into the underlying orders. Analysts retain full access to raw event data and a SQL workspace for deeper investigation.
Accurate by Design
Lumen reconciles its revenue figures against your platform's order ledger every night. Discrepancies greater than one half of one percent trigger an automatic review by our data team. Your reports match your finance team's numbers, and your board deck is defensible.
Administration and Governance
- Role-based permissions at the workspace, dashboard, and data source level.
- Single sign-on through Okta, Google Workspace, and Microsoft Entra ID.
- Full audit logs retained for 24 months.
Request a demo
Schedule a 30-minute walkthrough with a Lumen product specialist and see these features applied to your own store data.