About Lumen Analytics
Lumen Analytics was founded in 2019 in Denver, Colorado. Our mission is to give every mid-market e-commerce team the analytical clarity that was once available only to the largest retailers.
Our Origin
Our founders spent a decade building data systems for online retailers. They observed the same pattern at company after company. Teams had more data than ever, yet they could not agree on basic figures such as revenue, conversion rate, or customer lifetime value. General-purpose analytics tools were powerful, but they were not designed for the structure of an online store.
Lumen began as an internal reporting system for three Shopify brands. Within a year, those brands had referred a dozen more, and the company was formally established.
Leadership
Priya Natarajan, Chief Executive Officer.
Priya previously led data engineering for a national apparel retailer and holds a degree in statistics.
Marcus Hale, Chief Technology Officer.
Marcus designed the Lumen data model and leads a product and engineering team of 28.
Elena Voss, Vice President of Customer Success.
Elena oversees onboarding and support for every Lumen account.
Our Principles
Accuracy first.
A report that cannot be trusted has no value. We reconcile every figure against the source of record.
Clarity for everyone.
Metrics should be understandable to a merchandiser, a marketer, and a chief financial officer alike.
Respect for customer data.
We never sell or share customer data, and we maintain SOC 2 Type II certification.
Lumen Today
Lumen employs 64 people across Denver and a distributed team throughout North America. The platform processes more than 1.2 billion storefront events each month on behalf of over 340 brands.
Contact our team
Speak with a member of our sales team to learn how Lumen can support your business.